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Orders and customers

Customer communications: channels, consent, and plans

Understand Vacto Pro automation, Lite manual tools, delivery states, customer preferences, and safe activation.

Last updated
August 6, 2026
Audience
Store owners and staff with Communications permission

What you’ll accomplish

  • Choose a channel strategy.
  • Keep existing stores manual until opt-in.
  • Interpret message states.
  • Respect channel opt-outs.

Lite and Pro

  • Lite keeps manual WhatsApp order actions and manual verified-review links.
  • Pro adds official WhatsApp Business Platform and business-email connections, COD confirmation, status automation, review sequences, message history, and delivery/response analytics.
  • Provider fees, limits, policies, outages, and Meta template approval remain external dependencies. Delivery is never guaranteed or unlimited.

Safe activation

  1. 1

    Open Settings → Customer communications.

    Only an authorized owner can connect providers and enable automation.

  2. 2

    Connect and health-check a provider.

    Saved credentials are encrypted and are never returned to the browser or mobile API.

  3. 3

    Test one explicitly authorized recipient.

    Use a test address or number you control; never test against a production customer list.

  4. 4

    Approve and verify templates.

    WhatsApp utility automation remains blocked until the matching language template is recorded as approved.

  5. 5

    Enable individual rules, then opt in globally.

    Existing stores remain Manual only until the owner explicitly enables external automation.

Channels and message states

  • Strategies: WhatsApp only, Email only, WhatsApp first with email fallback, Email first with WhatsApp fallback, Both, or Manual only.
  • Queued/Scheduled: durable work exists but has not been claimed.
  • Processing: one worker claimed the job with compare-and-set protection.
  • Sent: the provider accepted the message; this is not proof of delivery.
  • Delivered/Read: recorded only from provider evidence where available.
  • Responded: a validated interactive customer response matched the expected order/contact.
  • Failed/Suppressed: inspect the category; permanent failures stop retrying and suppression sends nothing.

Consent and opt-out

Customer preferences are store- and channel-scoped. STOP on WhatsApp or a signed email preference link suppresses that channel. Nonessential review messages always respect opt-out; active-order transactional communication follows the configured policy and must receive legal review for the seller's market.

If the result is not what you expected

  • If automation says Pro required, confirm the current plan for the selected store; a downgrade suppresses already queued sends.
  • If nothing queues, check global opt-in, the individual automation, contact availability, customer preference, provider status, and WhatsApp template approval.
  • Use the displayed sample counts before interpreting a rate.

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