Analytics and growth

Read advanced commerce analytics and Vacto AI guidance

Interpret financial, customer, recovery, inventory, promotion, and recommendation metrics without exposing customer PII.

Last updated: August 4, 2026
Audience: Pro stores with Analytics or AI permission

What you’ll accomplish

Choose a bounded reporting range.
Distinguish gross, provider, Vacto, and seller-net values.
Evaluate recommendation evidence.
Use the AI assistant as read-only guidance.

Financial definitions

Gross order value: non-cancelled order totals in the selected range.
Online gross: successful verified storefront online settlements.
Vacto service fee: the immutable Lite 5% or Pro 3% rate captured when the payment attempt began.
Provider fee: reported separately and not silently substituted for Vacto's service fee.
Seller online net: the seller credit calculated by settlement after the Vacto fee policy.

Recommendations

Each recommendation includes a stable key, severity, selected time range, evidence, and a suggested next action. Dismissing one stores a per-shop dismissal; it does not change products, promotions, orders, or money.

Vacto AI

The Pro business assistant receives a bounded, store-scoped context and a short untrusted conversation history. It can explain patterns and propose next steps. It is read-only: it cannot publish a promotion, alter inventory, change staff, issue a refund, withdraw funds, or modify billing.

If the result is not what you expected

No metrics may mean the selected range has no events/orders, not that tracking is broken.
Settlement numbers appear only after provider verification and successful idempotent settlement.
If AI is unavailable, the store must have Pro, AI permission, remaining quota, and a configured/enabled provider.

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