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Themes and store design

Request a custom theme

Check eligibility, prepare useful references, submit the request, and understand review and delivery states.

Last updated
August 4, 2026
Audience
Store owners with an active, non-expired subscription

What you’ll accomplish

  • Check whether the request is included or paid.
  • Submit useful image and link references.
  • Follow payment and review states without duplicating the request.
  • Understand what a custom-theme request does and does not include.

Check eligibility

Open Custom theme request from the selected store. Eligibility is checked on the server against the current active subscription and the store's recent requests. A Pro included request is subject to the six-month interval. A Lite request follows the one-time paid request flow shown below.

Prepare and submit the brief

  1. 1

    Describe the business and desired result.

    Explain the catalog, audience, visual direction, important sections, and any must-keep behavior.

  2. 2

    Upload reference images.

    Use only images you are allowed to share. The current request flow accepts up to 10 reorderable store-owned reference images.

  3. 3

    Add useful reference links.

    Link to specific pages or examples and explain what should be learned from each one.

  4. 4

    Add brand requirements.

    Include logo use, colors, typography preferences, content constraints, and mobile priorities.

  5. 5

    Submit payment proof when the flow requires it.

    A paid Lite request remains under payment review until Vacto confirms the real evidence.

  6. 6

    Submit once and follow the status.

    Do not create duplicate requests because a payment or review is pending.

Understand request statuses

  • Pending payment review: payment evidence has not yet been confirmed.
  • Pending or under review: Vacto is reviewing the brief and references.
  • Needs information or revision: the request needs a seller response or clearer source material.
  • Approved or in progress: the request is accepted under the current workflow.
  • Implemented: the delivered ready theme is associated with the request and can be reviewed/applied through the supported theme flow.
  • Rejected or cancelled: read the reason and contact support only if the stored evidence is wrong.

If the result is not what you expected

  • If eligibility looks wrong, confirm the selected store and subscription status.
  • If a reference upload fails, keep the request open and retry with a valid JPG, PNG, or WebP file.
  • If payment is pending, do not resubmit or pay again until Vacto verifies the existing proof.

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